About TWB

Where it started

TWB started with a simple truth:

“Those who believe they can and those who believe they can’t are both usually right.”

That idea wasn’t born in a boardroom. It was forged in everyday life — in discipline when motivation faded, in showing up when it would’ve been easier to quit, and in learning that belief isn’t a feeling.
It’s a decision.

TWB was created for the moments no one sees — the early mornings, the quiet prayers, the reps done when no one is watching. The moments where belief turns into action.

What we believe

Belief isn’t a vibe.
It’s a choice.

When life gets heavy, belief doesn’t wait for perfect conditions.
It shows up anyway.

We believe:

  • Discipline beats motivation

  • Consistency builds confidence

  • Small daily actions compound into legacy

Belief lived out is what separates intention from impact.

What we’re building

TWB is more than apparel. It’s a standard.

We’re building:

  • A uniform for people who live their belief daily

  • A community that expects more, believes bigger, and moves together

  • A giving model where every purchase becomes a vote for impact

This brand exists to remind people who they are — and who they’re becoming.

Why apparel

Because what you wear should stand for something.

Not hype.
Not trends.
Not disposable motivation.

Our apparel is designed to be worn in real life — in the gym, at work, in prayer, in rest, and in pursuit. Each piece is a reminder to live with intention and move with purpose.

You don’t wear TWB to look the part.
You wear it because you’re already living it.

Our mission

To reignite the power and abundance of belief — turning thoughts into words, words into action, and action into legacy.

We exist to help people believe again — in themselves, in their purpose, and in something bigger than the moment they’re standing in.

Our community

TWB is for:

  • The disciplined

  • The consistent

  • The quietly committed

For the ones who don’t need recognition — just progress.

This is a place for belief lived out loud through action.

Why we do what we do

Because belief changes lives.

And when belief turns into action, action turns into impact — not just for the wearer, but for the people they influence, serve, and lead.

This isn’t about clothing.
It’s about becoming.

Believe it. Live it. Wear it.

Founders's Note

TWB was built on one belief:

Belief only matters when it’s lived out.

I started Those Who Believe after seeing the gap between motivation and action—between what people say they believe and how they actually live. Motivation fades. Comfort is tempting. But discipline, consistency, and conviction change everything.

This brand exists for the moments when it would be easier to quit—when growth feels uncomfortable, progress feels slow, and belief becomes a decision instead of a feeling.

TWB isn’t about hype, trends, or perfection.
It’s about showing up when it’s hard.
Choosing growth when it costs something.
And living with intention in what you think, say, and do.

If you’re here, you already understand this: belief isn’t passive. It’s practiced.

These pieces aren’t just apparel.
They’re a reminder—and a standard—for people who live what they believe.

— Founder, Those Who Believe